Search Engine Optimization: Secrets You Must Know to Be Successful in the Global Marketplace

Steve Penny

CEO

Santa Cruz SEO Steve Penny

The most effective way of getting free, well targeted traffic to your website is Search Engine Optimization (SEO).

Search engine spiders that crawl your website for ranking view your content very differently than human visitors.

Without understanding the crucial differences in the various approaches that can be taken to multilingual/international websites, its very easy to hurt your local rankings in an attempt to do too much, too fast on a global level.

Learn the hidden secrets of effective search engine optimization and avoid the five most common SEO mistakes to be certain you are getting the top rankings your site deserves.

Steve Penny - Bio

Steve Penny is #1 on Google for the three most basic business functions; How To Motivate People, Hiring The Best People, and motivating employees with Non-Monetary rewards. StevePenny.com is #1 on Google for Green SEO, getting clients top ranking for sustainable searches. As Prudential Real Estate's SEO for the last five years, he has attained #1 ranking for 20 out of the top 30 real estate searches for the entire state of Connecticut.

Going 'Glocal': Strategies, Pitfalls and Illustrative Cases

Dr. Ernest J. Scalberg

Research Professor

Director, GLOBE Center

Monterey Institute of International Studies (MIIS)

Dr. Ernest Scalberg will identify the key organizational and cultural issues that need to addressed when conducting business across borders. He will provide examples of web site localization projects and the issues that need to be considered and how they can be successfully resolved.

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Ernest J. Scalberg - Bio

Ernest J. Scalberg was Dean of the Fisher Graduate School of International Business and Associate Vice President at the Monterey Institute from 2001-2009. During his tenure, the Fisher International MBA program was awarded accreditation by AACSB International and has been included in MBA rankings by the Financial Times, Princeton Review, and Beyond Grey Pinstripes. In 2005, Dr. Scalberg secured a government grant and matching foundation funds to create the GLOBE Center, a Center that conducts research, consulting, and educational programs focusing on adapting products and services for foreign markets.

Dr. Scalberg is the recipient of six U.S. Government research and project grants and has authored more than 20 publications on a variety of higher education and business issues. He has served as a director, advisor, or trustee for nine non-profit organizations and is listed in Who's Who in Hong Kong and Who's Who in the World. He is currently a trustee for Select Sector SPDR, an S&P 500 Index Investment Fund and Director for DBX Independence funds, both listed on the New York Stock Exchange. He also serves on the Boards of the United States and China Foundation and the Marina Technology Cluster, and Chairs the Board of the International University of Geneva in Switzerland.

His expertise is globalization/localization of products and services, global leadership, leadership development, international organizational behavior.

How to Put Cloud Technology to Work for Small Business

Christine McHale

VP, Account Services

SPK and Associates, LLC

What is the Cloud and how can it help small business? The small business professional could use some specific guidance on what Cloud tools can save time and money. How do you set up your data storage, communications, and applications so that you have access to all your business information wherever you are?  

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Christine McHale - Bio

Christine McHale is the VP of Account Services and co-founder of SPK and Associates, LLC.  In this role, Ms. McHale is responsible for directing SPK’s Engineering Technology consulting practice and IT Infrastructure Services practice.  With 20 years of experience in both implementing and selling technology services, Ms. McHale brings a depth of practical knowledge and experience to the role.  Prior to founding SPK, Ms. McHale was the Business Manager for Hewlett-Packard’s professional Services Organization (Western Region).  In that role she helped grow HP’s consulting organization from a small support group to a multi-million dollar, profitable business unit for HP.  After leaving HP in 1996, she co-founded SPK and has developed the organization into a highly successful technology services company serving the western US.  SPK’s clients range from small start-ups to Fortune 100 companies.  SPK’s mission is to assist Engineering groups to design and build their products better and faster through the delivery of exceptional information technology services.  SPK specializes in the applications, systems, and networks required to design, develop, test, and release products to market.

Ms. McHale has an MBA from UCLA’s Anderson School of Management and a BA/Honors from University of Virginia

Secure Communications in the Global Marketplace

George Sidman

CEO

SideKarr

Social Media, desktop sharing, VOIP, Chat etc., are great tools to utilize when competing in the global marketplace but Security remains the number one concern of users conducting business online across borders. What are the best practices for small businesses to employ to assure their sensitive information of facilitating and consummating a global trade transaction online remains secure as possible.  Mr. Sidman of SideKarr will discuss the various options users can employ for maximum online security.

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George Sidman - Bio

George Sidman is a proven entrepreneur with a track record of more than thirty years in launching and growing successful companies. He has a range of experience directly as the founder of numerous technology start-ups, and as the Architect and developer of two sports facilities. He has participated in many private and public offerings, and is experienced in corporate formation, equity structures, technology and business licensing, market and sales development, and leading high technology development teams and product-to-market software successes. Mr. Sidman was also Founder, Chairman and Chief Technology Architect of WebLOQ, Inc. WebLOQ provides next generation email privacy and regulatory compliance to many industries.

Use LinkedIn and Become a Global ‘Player’

Flyn Penoyer

LinkedIn Expert, Trainer and Marketing Agent

The LinkedIn Secrets Blog

Powerful Small Business Marketing Secrets For Leveraging LinkedIn As A Profit Center In The Global Marketplace

LinkedIn is NOT what most people think and 99.9 percent of the people, including most of the so-called-experts, don’t understand how to leverage it properly.

In this session, Mr. Penoyer will reveal the truth about LinkedIn’s true nature and how to integrate it with your website marketing to maximize your results.

Mr. Penoyer will demonstrate how to “marketize” your profile so it gets the attention of others, gets them to engage you, and then gets them to your website.

He will share the secrets of getting your website to proactively get new prospects and how you nearly effortlessly build relationships with them that will turn them into future customers.

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Flyn Penoyer - Bio

Mr. Penoyer is a 30-year veteran sales management and training expert. He has consulted to the high tech industry for over 23 years teaching sales and building inside sales organizations.

He is a published author (AMACOM Books) in the area of sales and spent three years as a sales course developer and instructor with the American Management Association.

Mr. Flyn’s other areas of expertise include business networking, communications, and LinkedIn marketing.

He is the founder of OnlineBusinessNetworker.com a resource site for entrepreneurs and business people who want to learn how to make LinkedIn a profitable revenue source.

He consults to small businesses showing them how to integrate their website marketing with LinkedIn.

Tony Livoti

President

Monterey Bay International Trade Association (MBITA)

Tony Livoti - Bio

In 1984, Mr. Livoti saw a need for an international trade association for the burgeoning Monterey Bay region and its array of entrepreneurial enterprises, and as a result, founded the Monterey Bay International Trade Association (MBITA). Under his leadership, in 1995 MBITA became a founding partner in a public-private sector export promotion program called BayTrade that over a period of 5 years helped generate over $350 million in 'new-to-market' exports from companies throughout 17 counties in Northern California. Under his guidance as its President, MBITA has grown over the years to become a self-sustaining non-profit with over 200 members, clients and foreign counterpart partnerships through the Pacific Rim, the European Union, Africa and the Americas. MBITA has now become a leader in California on utilizing web based solutions for conducting, facilitating and consummating global trade transactions for small to mid-sized enterprises which also includes desktop-to-desktop global eCommerce training.